Working with Inclusive Imagery
30mBeginner2022-09-12
Authors

Nicte Cuevas
Designer, Brand Strategist
Course details
Looking for ways to make your brand more inclusive and diverse when it comes to your imagery? It’s important to be mindful about the content that you’re using to sell your business. In this course, brand strategist and designer Nicte Cuevas shares best practices and strategies to help companies, teams, and designers connect more effectively with the right audience. Learn about the importance of practicing empathy and promoting inclusion with diverse content. From visual values to research and strategic implementation, Nicte shows you how to create and maintain equitable design and brand communication. By the end of this course, you’ll be prepared to put your new skills to use with your audience.
Skills covered
DEI CultureMarketing StrategyDiversity, Equity, and Inclusion (DEI)MarketingOne-Off
Concepts
0. Introduction
- 01 - The power of visual language
1. Understand the Value behind Visuals
- 02 - Know your brand audience
- 03 - Represent internal brand culture
- 04 - Color, culture, and inclusion
- 05 - Empathy in visuals
2. Research and Implementation
- 06 - Use stock photography
- 07 - Use illustrations
- 08 - Hire brand photographers
- 09 - Partner with culture inclusion experts
Conclusion
- 10 - Next steps