Generative AI for Marketing Professional Certificate by the American Marketing Association

Generative AI is revolutionizing marketing and content creation. This learning path equips marketers with essential skills to harness AI tools responsibly, from prompt engineering fundamentals to creating authentic content and developing strategic AI implementation plans. You’ll learn practical applications that boost productivity and drive innovation in your marketing campaigns. Complete the courses, pass the final exam, and earn your certificate. What you’ll learn Analyze key generative AI concepts for content creation. Identify ethical practices for responsible AI in marketing. Create authentic content using AI while maintaining voice. Plan strategies to integrate AI into marketing workflows.