AI Essentials for Marketers: Data and Analytics Marketers

Learn how to apply AI to your most common data and analytics work. Explore how AI can help you with data readiness, segmentation, insight development, reporting, and more. Made by marketers for marketers, these courses offer easy-to-consume guidance to help you develop the skills needed to lead in today’s AI era. What you’ll learn Apply an AI mindset focused on impact, not speed. Identify high-value AI use cases in your role. Analyze marketing data to surface business insights. Develop AI dashboards to share with leadership.