Using Generative AI in Public Relations

Discover the ever-evolving interface between generative AI and PR, focusing on strategic communication that forges meaningful relationships and achieves long-term organizational goals. Instructor Martin Waxman shows you how to conceptualize words as data by using generative AI for enhanced brainstorming, writing, editing, visual content creation, and more. Explore frameworks and approaches to prompt engineering uniquely tailored for PR professionals, as well as how to leverage AI for research, message testing, social listening, and policy development. Whether your role has you dealing with media, influencers, or stakeholders, this course offers practical insights you can apply on the job to leverage AI for efficient communication both internally and externally. By the end of this course, you’ll be prepared to navigate the AI-driven landscape of PR with confidence and ease.