Using Augmented and Virtual Reality in Sales

In this course, Shawn Casemore—a sales speaker, keynote speaker, sales coach, sales consultant, and author—shows you how augmented reality (AR) and virtual reality (VR) are revolutionizing the sales process. Explore applications such as virtual product demonstrations, immersive customer experiences, and AR-enabled gamification. Discover how to integrate AR and VR to enhance both B2C and B2B sales. Learn about the potential risks and costs associated with adopting AR and VR, including data privacy concerns and the investment in technology. Identify strategies to mitigate these challenges and protect your innovations. See real-world examples from leading companies like Nike, IKEA, and Ford, which use AR and VR to improve customer engagement and streamline sales processes. By the end of the course, you will be well prepared to introduce AR and VR into your sales process.

Learning objectives
Understand how augmented and virtual reality are impacting sales.
Learn methods to include AR and VR and differentiate from competitors.
Realize opportunities to introduce AR and VR as part of the sales process.
Recognize various risks and pitfalls to using AR and VR in sales.
Gain insights into future advancements of AR and VR in sales.