The Ultimate Guide to B2B Digital Marketing

46mGeneral2024-05-17

Authors

Madecraft

Full-Service Learning Content Company

MJ Smith

Course details

B2B companies need digital marketing strategies that are tailored to the unique challenges of a B2B business. In this course, MJ Smith breaks down the fundamentals that you need to know to get started generating sales opportunities online for a B2B business. Learn how to build an effective website and how to use social media and search engines to reach your customers online. After completing this course, you'll be able to create a pragmatic digital marketing strategy that works for your business.

Learning objectives
Get the right information on your website.
Select the best social media channels for your business.
Decide if social media advertising is right for you.
Show up in search results.
Reach your customers where they are online.

Skills covered

B2B MarketingMobile MarketingContent StrategyAdvertising and PromotionUser ExperienceMarketingLimited Series

Concepts

0. Introduction

01 - Create your B2B marketing strategy

1. Website Fundamentals

02 - Prioritize your website information
03 - Identify key website pages
04 - Optimize your homepage
05 - Convert with solutions pages

2. Social Media Marketing

06 - Dispel social media myths
07 - Analyze organic reach
08 - Company pages vs. personal pages
09 - Apply storytelling techniques

3. Social Media Advertising

10 - Evaluate your advertising needs
11 - Explore B2B advertising approaches
12 - Navigate social media data

4. Search Engine Marketing

13 - Search engine basics
14 - Conduct keyword research
15 - Write content that ranks
16 - Search engine optimization vs. PPC
17 - Build strong landing pages

Conclusion

18 - Generate sales opportunities online