The Most Important Content KPIs for Creators
35mBeginner2021-07-19
Authors
CreatorUp
Top-tier digital content and training
Mitchel Dumlao
Executive Producer, Content Strategist, and Creative Director
Course details
Creatives need to know how to use data to their advantage. Whether you're a small business focused on brand awareness or an influencer looking to boost your follower count, gathering, tracking, and assessing the right data is integral to your success. In this course, join video creator, content strategist, and entrepreneur Mitchel Dumlao as he explains how to pinpoint the most important key performance indicators (KPIs) for your content and enhance your creative output using data. Along the way, discover how to set goals for your business, calculate conversions of your content, determine which vanity metrics are harmful and helpful, and use data to create better content going forward.
Skills covered
Creator ContentContent StrategyBusiness IntelligenceUser ExperienceData ScienceBusiness Analysis and Strategy
Concepts
Setting Goals
- 01 - Determining your goals for your business
- 02 - Defining your target audience
- 03 - Choosing the right digital platform
- 04 - Discovering trending and competitor content
- 05 - Challenge - What are the goals of your campaign
- 06 - Solution - List target audience, platforms, KPIs or goals, and types
1. Conversions
- 07 - Creating a content strategy around your desired conversions
- 08 - How to utilize CTAs (calls to action)
- 09 - Using pixels, analytics, and links to track actions
- 10 - A B testing
- 11 - Challenge - What are conversions you want to track
- 12 - Solution - Listing your CTAs and what conversions to track
2. Vanity Metrics
- 13 - Why views don't matter
- 14 - Retention rates and watch time
- 15 - Engagement rate - Likes and comments
- 16 - Conversion rate - Sales and opt-ins
- 17 - Challenge - What metrics do you value
- 18 - Solution - Listing what vanity metrics you value
3. Leveraging Data
- 19 - Understanding your analytics
- 20 - A B test results
- 21 - Using what works and eliminating what doesn't
- 22 - Challenge - Which platforms do you want to find success on
- 23 - Solution - Signing up for platforms and more
Conclusion
- 24 - Next steps - Creating a content strategy and plan