The Habits of Successful Marketers
43mBeginner2021-11-29
Authors

Brian Honigman
Marketing Consultant, Professor of Marketing
Course details
Most marketers don’t start off launching major campaigns or working with big name brands at the beginning of their careers. So what makes an effective marketer? While there’s no single trait that will make you a successful marketer, there are habits you can cultivate to ensure prolonged success in the industry. This audio-only course from marketing consultant Brian Honigman focuses on four distinct types of habits: Analytical, implementation, collaborative, and creative-thinking. Brian helps you identify the skills that can help you advance on your professional path, and gives tangible examples of how to build these aptitudes. With Brian’s instruction, you’ll have helpful guidance on how to strengthen your abilities and become a more well-rounded and effective marketer.
Skills covered
Audio ContentAdvertising and PromotionMarketing
Concepts
0. Introduction
- 01 - Long-term success as a marketer
1. Analytical Skills for Marketers
- 02 - Set goals for accountability
- 03 - Inform decisions with data-driven research
- 04 - Balance big-picture thinking with the details
2. Implementation Skills for Marketers
- 05 - Embrace a persistent execution process
- 06 - Take risks by regularly experimenting
- 07 - Aim to be adaptive as circumstances evolve
3. Collaborative Skills for Marketers
- 08 - Sharpen your communication capabilities
- 09 - Influence as a cross-functional partner
- 10 - Emphasize a customer-centric approach
4. Creative Thinking Skills for Marketers
- 11 - Develop your creative abilities as a marketer
- 12 - Use storytelling as a guiding principle
- 13 - Observe and learn consistently as a marketer
Conclusion
- 14 - Accept the development process