The Focused Business: How to Regain Control of Your Company
1h 15mGeneral2024-10-07
Authors
Dave Crenshaw
Author and Leadership Coach specializing in productive leadership
Course details
In this course for SMEs and entrepreneurs, business coach Dave Crenshaw provides a fun and memorable framework for identifying the culprits behind business chaos and specific tactics you can use to overcome them. With real-world examples, in-depth worksheets, and a bit of fun, this course helps business owners and their key employees develop a heroic action plan to overcome the seven villainous Agents of Chaos, stay focused, and maximize profit.
Skills covered
Business StrategyLimited SeriesBusiness Analysis and StrategyLeadership and Management
Concepts
0. Introduction
- 01 - Building a focused business
1. Focus vs CHAOS Inc. - Taking Control of Your Business
- 02 - Every entrepreneur has an origin story
- 03 - Meet the seven agents of business chaos
- 04 - The focused business model
2. The Con - Making Time for Yourself
- 05 - How the Con cons business owners
- 06 - How to enjoy business success right now
- 07 - Defining when you'll exit your business
3. Jack of All Trades - Focusing on Your Best Work
- 08 - Stop being the Jack of All Trades
- 09 - Delegating work through your most valuable positions (MVP)
- 10 - Discovering what work is most valuable
4. The Bear - Hiring the Best Employees
- 11 - Does your business have a Bear employee
- 12 - How to manage difficult employees
- 13 - Identify and hire the most valuable employees (MVE)
5. Ms. Opportunity - Focusing Your Product Offerings
- 14 - How Ms. Opportunity distracts you
- 15 - Focus the products or services you sell
- 16 - Identify your most valuable line (MVL) of products
6. Siphon - Focusing on Your Best Customers
- 17 - Siphon - Is the customer always right
- 18 - Least vs. most valuable customers
- 19 - Which customers should you focus on
7. The Jumbler - Focusing Your Marketing
- 20 - How the Jumbler jumbles your marketing
- 21 - Advertising your most valuable message (MVM)
- 22 - Discover why your customers buy from you
- 23 - Creating your marketing palette
8. Overload - Tracking Numbers Strategically
- 24 - Overload and business financial reports
- 25 - Selecting your most valuable indicators (MVI)
9. Making Focused Progress
- 26 - How to use the focused business map
- 27 - Be the heroic entrepreneur