Technical WordPress SEO
1h 31mAdvanced2024-05-02
Authors
Madecraft
Full-Service Learning Content Company
Course details
Technical SEO is an excellent way to improve the search ranking of your WordPress site. In this course, SEO consultant and instructor Arianna Lupi teaches you technical SEO techniques to enhance your website's discoverability, structure, and performance, propelling you to the top of search results. Arianna begins with a general explanation of how technical SEO functions and how it can be optimized in WordPress. She then demonstrates how to improve usability, media handling, mobile-friendliness, and speed. Arianna also reveals the technical tools and plugins SEO professionals use to enhance performance and conduct diagnostics, including web crawls and speed tests. Check out this course to gain the skills to go beyond keywords and optimize the technical SEO foundations of your WordPress website.
Skills covered
Search Engine Marketing (SEM)Search Engine Optimization (SEO)WordPressContent Management Systems (CMS)MarketingWeb DevelopmentOpen SourceOne-Off
Concepts
0. Introduction
- 01 - Optimize WordPress with technical SEO
1. Technical SEO Foundations for WordPress
- 02 - What is technical SEO
- 03 - Navigating WordPress
- 04 - Implementing SEO elements in WordPress
2. Do-It-All SEO Plugins and Tools
- 05 - Yoast SEO
- 06 - RankMath
- 07 - W3 Total Cache
- 08 - Using TechnicalSEO.com
- 09 - Using Smush to optimize images
3. Assessing Your Technical SEO
- 10 - Preparing your technical SEO worksheet
- 11 - Setting up webmaster tools
4. Crawlability and Crawl Behavior
- 12 - Introduction to crawlers
- 13 - Crawling tools
- 14 - Crawling your site
- 15 - Creating and testing a robots.txt file
5. Indexability and Site Architecture
- 16 - Indexability and site architecture
- 17 - Fixing indexation issues
- 18 - Creating and managing sitemaps
- 19 - Site errors and redirects
- 20 - Finding broken and orphan links
- 21 - Improving structure and architecture
- 22 - Enhancing understandability with schema
- 23 - Inserting structured data
6. Renderability and Rankability
- 24 - Renderability
- 25 - Setting up and improving canonicals
- 26 - HTTP vs. HTTPS
- 27 - Fixing and improving meta elements
7. Page Experience and Mobile Friendliness
- 28 - Page experience and mobile friendliness
- 29 - Google Speed Insights
- 30 - Mobile-friendly testing
- 31 - Optimizing images
- 32 - Measuring site performance
- 33 - Core Web Vitals
Conclusion
- 34 - Boost your rankings with technical SEO