Technical SEO (2021)
1h 19mIntermediate2021-04-02
Authors
Dana DiTomaso
Marketing Agency President, SEO Expert, Speaker, and Entrepreneur
Course details
Even if the only thing you know about SEO is what the letters S, E, and O stand for, you probably know that good content on your website only goes so far when it comes to improving visibility. In order to maximize ROI and increase leads to your business, you need technical search engine optimization. In this course, Dana DiTomaso shows how to optimize your website for SEO by looking at how crawlers work, strategies for increasing site speed, using schema, architecture, URLs, and image/video to your SEO advantage. In addition to the actual nuts and bolts of SEO, Dana also covers the importance of making concrete recommendations to web developers, so you can actually get the fixes implemented.
Skills covered
Search Engine Marketing (SEM)Search Engine Optimization (SEO)MarketingDeep Dive (X:Y)
Concepts
0. Introduction
- 01 - Drive site traffic using technical SEO
- 02 - What you should know
1. Technical SEO Basics
- 03 - Why technical SEO is important
- 04 - Technical SEO tools - Website crawler
- 05 - Technical SEO tools - Website inspector
- 06 - Technical SEO tools - Speed testing
2. Crawling the Website
- 07 - Interpret what the crawler is telling you
- 08 - The role of robots.txt files
- 09 - When website log files can be useful
3. Website Speed
- 10 - What are Google's core web vitals
- 11 - How to understand a website speed report
- 12 - Prioritizing speed problems
4. Architecture and Schema
- 13 - Best practices for website architecture
- 14 - The importance of an internal linking strategy
- 15 - Determine when to use a redirect page
- 16 - Understand schema and why you need it
5. Additional Technical SEO Concerns
- 17 - Why canonicalization matters
- 18 - Helping crawlers understand international websites
- 19 - How to optimize images
- 20 - Best practices for on-site videos
Conclusion
- 21 - Prioritizing technical SEO fixes