Storytelling for Data and Design
59mBeginner2022-08-17
Authors
Lachezar Arabadzhiev
Founder and CEO at SkildLabs | eLearning Business Growth
Course details
Stories move people in a way that charts and data points cannot. Instructor Lachezar Arabadzhiev has focused much of his career on helping companies connect with audiences using the power of visual storytelling. In this course, Lachezar breaks down his approach, explaining how to use Canva, a popular graphic design platform, to visualize and convey compelling narratives.
Learn how to analyze your target audience, exploring what they want and how to reach them where they are. Discover how to apply storyboarding and storytelling principles to build out a visually expressive narrative. Plus, Lachezar steps through three real-world examples of data-driven storytelling across a variety of industries and projects.
Learn how to analyze your target audience, exploring what they want and how to reach them where they are. Discover how to apply storyboarding and storytelling principles to build out a visually expressive narrative. Plus, Lachezar steps through three real-world examples of data-driven storytelling across a variety of industries and projects.
Skills covered
Photo SharingPhotojournalismCanvaInfographicsContent MarketingData VisualizationProjectPhotographyGraphic DesignMarketingData ScienceBusiness Analysis and StrategyBusiness Software and Tools
Concepts
0. Introduction
- 01 - Storytelling stands the test of time
- 02 - Why are stories important
1. Telling Visionary Stories
- 03 - Being a genuine storyteller and person
- 04 - Consistency and practice make almost perfect
- 05 - Building and guiding a narrative
2. Audience Analysis and Exploration
- 06 - Understanding your audience
- 07 - Layered exploration in three degrees
- 08 - Creating meaningful connections
- 09 - Optimizing for retention
3. Building Your Narrative with a Storyboard
- 10 - What is a storyboard
- 11 - Show, don't tell
- 12 - Navigating the elements of a storyboard
- 13 - Aligning text and visuals
- 14 - Building a visually expressive narrative
- 15 - Presenting your storyboard
4. Storytelling + Storyboarding Action
- 16 - Vlog or YouTube video
- 17 - Business or agency pitch
- 18 - Data visualization and reporting
Conclusion
- 19 - Next steps