Stakeholder Management for Leaders and Managers
51mIntermediate2025-03-06
Authors
Carolyn Goerner
Professor at Kelley School of Business, Founder of Practical Paradigm
Course details
By building and maintaining strong, trusting relationships with internal and external stakeholders, leaders can reduce conflict, enhance collaboration, align team goals with business objectives, and accomplish more. In this course, learn how to manage stakeholders within and beyond your organization to enhance your effectiveness as a leader, drive collaboration, and achieve strategic business objectives.
Learning objectives
Identify key stakeholders and their influence on the organization.
Align internal stakeholder interests, including employees and management, with organizational goals.
Apply the power/interest matrix to categorize stakeholders and develop tailored engagement strategies.
Manage competing stakeholder interests to maintain strategic alignment and minimize conflicts.
Develop key performance indicators (KPIs) to assess and refine stakeholder management strategies.
Learning objectives
Identify key stakeholders and their influence on the organization.
Align internal stakeholder interests, including employees and management, with organizational goals.
Apply the power/interest matrix to categorize stakeholders and develop tailored engagement strategies.
Manage competing stakeholder interests to maintain strategic alignment and minimize conflicts.
Develop key performance indicators (KPIs) to assess and refine stakeholder management strategies.
Skills covered
Project LeadershipManagement SkillsProject ManagementLeadership and ManagementOne-Off
Concepts
0. Introduction
- 01 - The power of stakeholder management
1. Introduction to Stakeholder Management
- 02 - Identifying your stakeholders
- 03 - Internal stakeholders - Employees and management
- 04 - Shareholders and owners
- 05 - External stakeholders - Customers, suppliers, and communities
2. Stakeholder Analysis and Prioritization
- 06 - The power interest stakeholder matrix
- 07 - Balancing competing interests and managing trade-offs
- 08 - Understanding stakeholder motivations and behaviors
- 09 - Navigating stakeholder power dynamics
3. Coordinating Stakeholder Relationships
- 10 - Aligning stakeholders with organization strategy
- 11 - Managing stakeholder expectations
- 12 - KPIs for stakeholder management
- 13 - Continuous improvement stakeholder strategies
- 14 - Managing stakeholders during a crisis
Conclusion
- 15 - Never stop communicating