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Social Media for Video Pros

Social Media for Video Pros

1h 47mIntermediate2020-02-14

Authors

Richard Harrington

Richard Harrington

Digital Video Expert, Educator, Speaker

Course details

Social media is having a dramatic impact on the professional video industry. This course shows how to use social media to its full potential and leverage the unique benefits it offers filmmakers, vloggers, and video production pros. Rich Harrington presents strategies for being more effective on sites like Facebook, Twitter, YouTube, Vimeo, and more. Discover how to present your best, most authentic self online and monitor and measure your impact. From scheduling to posting and connecting, this course teaches you the basic skills you need to improve your social media reach and reputation.

Topics include:
- How social media can transform your business
- Trends in internet use
- Being authentic online
- Avoiding oversharing
- Posting strategies
- Monitoring and measuring your social media presence
- Best practices for social media platforms

Skills covered

PinterestYouTubeTwitterInstagramFacebookMetaSocial Media MarketingGoogleMarketingOne-Off

Concepts

0. Introduction

  • 01 - Want to use social media for your video business

1. What Is Social Media

  • 02 - A working definition of social media
  • 03 - Cutting through the hype
  • 04 - The impact of social media on your creative business

2. The State of the Internet

  • 05 - Key trends in internet use
  • 06 - Key social statistics in internet use
  • 07 - The rise in mobile computing
  • 08 - Consumption of video online

3. Becoming an Enlightened Social Media User

  • 09 - The order of operations
  • 10 - Social media tenets
  • 11 - Showing a genuine you
  • 12 - Avoiding oversharing

4. Posting Strategies

  • 13 - How often to post
  • 14 - What to post
  • 15 - Scheduling posts
  • 16 - Considering terms of service

5. Monitoring Your Social Identity

  • 17 - Searching your identity with saved searches
  • 18 - Measuring your social media impact
  • 19 - Protecting your reputation

6. Best Practices for Specific Platforms

  • 20 - Facebook
  • 21 - Twitter
  • 22 - LinkedIn
  • 23 - YouTube
  • 24 - Vimeo

Conclusion

  • 25 - Goodbye

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