Shopify Ecommerce: Marketing Strategy

Course details

To sell online, you need more than a dynamic website; you need to think like a marketer. Luckily, Shopify was built with marketing in mind. With Shopify, you can create a complete storefront without writing a line of code and can use the built-in marketing options to drive traffic and maximize online sales. In this course, digital marketing consultant Sam Dey shares the tactics and tips you need to build your Shopify store for success.

Sam includes key information on topics like: the basics of using Shopify; how to advertise your store across platforms - including social media, YouTube, and Google; as well as how to use Amazon and Shopify together. Sam also shares valuable insight into how to select the right ecommerce platform for your products, including coverage of SamCart, WooCommerce, and payment gateways.

Get the timely information you need to launch and promote your Shopify store and elevate your ecommerce business.

Concepts

0. Introduction

01 - How to build your Shopify store for success

1. Ecommerce for Shopify - The Basics

02 - Optimizing product listings on Shopify
03 - Creating Shopify social media campaigns
04 - Building a Shopify SEO strategy
05 - Leveraging Shopify CRM integrations

2. Ads for Shopify - Advertising across Social Media Channels, Google, YouTube

06 - Ecommerce social media ads
07 - Google product listing ads
08 - Ecommerce YouTube video ads
09 - Retargeting ads for Shopify

3. Ecommerce - Using Amazon and Shopify Together

10 - How to integrate Amazon and Shopify
11 - How to optimize Amazon listings for ecommerce
12 - How to leverage the Amazon fulfillment center
13 - How to enable Amazon Pay for ecommerce

4. Ecommerce Platforms - Exploring Other Platforms

14 - SamCart for ecommerce
15 - Linkpop
16 - Comparing ecommerce platforms
17 - Payment gateways for ecommerce

Conclusion

18 - Launching your Shopify store