SEO Strategy: Link Building
40mBeginner2022-06-07
Authors
Paddy Moogan
SEO Consultant, Author, Speaker
Course details
When search engines rank websites, there are a myriad of factors at work, with quality backlinks playing a major role and serving as a strong ranking signal. In this course, learn how to create the most effective link-building strategy for your brand from SEO and link-building expert Paddy Moogan. Paddy shows you everything you need to know to successfully run your own link-building campaigns, no matter whether you run your own business, work in-house, or work at an agency. Filled with practical examples, this course covers key topics like: The anatomy of a link; what you need to know about PageRank; how to find websites that may link to you; what makes you link worthy; and more.
Skills covered
Search Engine Marketing (SEM)Search Engine Optimization (SEO)MarketingDeep Dive (X:Y)
Concepts
0. Introduction
- 01 - Leveraging link building in your SEO strategy
1. The Importance of Link Building for SEO
- 02 - Navigating the link-building landscape
- 03 - How link building fits in your overall SEO strategy
- 04 - Why links became such a strong ranking signal
2. The Fundamentals of Link Building for SEO
- 05 - The anatomy of a link
- 06 - What you need to know about PageRank
- 07 - What makes for a good and bad link
- 08 - How to analyze a link profile
- 09 - An overview of link-building tactics - Good and bad
3. The Link-Building Process
- 10 - What makes your link worthy
- 11 - How to find websites that may link to you
- 12 - How to contact websites for link building
- 13 - An introduction to content-led link building
- 14 - How to use guest blogging correctly
- 15 - Local business link building
Conclusion
- 16 - Getting started on your link-building journey