SEO: Keyword Strategy

Course details

Knowing how to search and how to be found is essential for any business. In this course, SEO expert and marketing consultant Matt Bailey presents clear insights and practical tips that will help you develop a solid SEO keyword strategy. Matt shows you how to start keyword research, including researching the SERPs and learning to use SEO keyword tools. He steps you through how to analyze keyword patterns and map keywords to the customer lifecycle. Matt also explains how to use keywords to optimize your website, launch your content marketing and enhance paid search. After taking this course, you'll be ready to create and study your own keyword list. You'll understand how to identify patterns and screen out the wrong keyword terms. You'll also be ready to assess a searcher's intent from keywords searches and apply tools to see trends and develop analytics.

Concepts

0. Introduction

01 - Keywords are the foundation of marketing

1. How to Start Keyword Research

02 - Keyword research concepts and terminology
03 - Create a seed list
04 - SEO keyword tools - Wordtracker, SE Ranking, and SpyFu
05 - Use keyword research to gain customer insights
06 - Group and organize keywords
07 - Enhance your keyword research with generative AI

2. Discover Searcher Intent across the Lifecycle

08 - Keyword concepts - Questions
09 - Keyword research - Buying cycle
10 - Keyword research - Indicators

3. Discover Keyword Search Trends and Apply Them to Your Content Calendar

11 - Use keyword trends data to complete the picture
12 - Map your keyword data to a calendar
13 - Complete your calendar
14 - Present your SEO keyword strategy

4. Use Keywords to Optimize Your Website

15 - Start with the page title for SEO
16 - Optimize primary page structures
17 - Apply your keyword data to writing content
18 - Generate keyword optimized content with AI
19 - Consider SEO risks

5. Use Keywords to Optimize Your Marketing

20 - Measure real results
21 - Measure keyword and content optimization
22 - Apply keyword research to email, social media, and marketing channels

Conclusion

23 - Continue to build on your keyword research