Selling and Marketing Your Products on Amazon

Course details

You’ve already done the hard part—creating a product that customers will love. In this course, learn how to successfully shepherd that product into one of the internet’s most bustling marketplaces: Amazon. Ryan Mulvany—the founder of Quiverr, a top Amazon brand management and marketing agency—serves as your guide, showing you each of the key steps you need to follow to market and sell your products on the site. Learn how to create product listings and rank your products in a way that maximizes their potential; choose the right distribution strategy, whether it’s selling directly or using Fulfillment by Amazon (FBA); price your products; and look for smart ways to advertise.

Learning objectives
Determining which Amazon Marketplace fits your business
Listing your items on Amazon
Making your products FBA eligible
Creating product listings and rankings
Mitigating rogue sellers on Amazon
Setting your price
Garnering more reviews on Amazon
Advertising on Amazon

Concepts

0. Introduction

01 - Selling and marketing on Amazon
02 - What you should know

1. Maximize Your Product's Potential on Amazon

03 - Five pillars of selling on Amazon
04 - Which Amazon Marketplace fits your business
05 - Seller Central setup and walkthrough
06 - How to list your items on Amazon
07 - Making your products FBA eligible, and why it matters
08 - Amazon Brand Registry setup, and why you need it
09 - Customer service and seller performance
10 - Essential browser plugins for seller strategy visualization

2. Content - Creating Product Listings and Ranking

11 - Key components of a best-selling Amazon page
12 - Keyword research to improve your product's visibility
13 - Crafting beautiful product titles
14 - Designing effective product bullets
15 - Master beautiful product descriptions
16 - Creating images that convert

3. Sellers - Protecting Your Listings

17 - Ways to mitigate rogue sellers on Amazon
18 - Identifying rogue sellers on Amazon
19 - How to protect your listing from hijackers

4. Price - How to Find the Best Price to Sell At

20 - Overview of pricing on Amazon - 1P vs. 3P
21 - How to calculate product profitability
22 - Using tools to help set your price

5. Reviews - Garner More Reviews on Amazon within the Rules

23 - Overview of reviews on Amazon
24 - Getting your first reviews on Amazon
25 - How to set up drip emails to follow up with Amazon customers
26 - Using product inserts to generate reviews and communication

6. Sales - Advertising and Promotions

27 - Advertising on Amazon
28 - Promotions on Amazon

Next Steps

29 - Final thoughts