Script Writing for Business Videos
1h 48mGeneral2025-01-06
Authors

Amy DeLouise
Director, Producer
Course details
Content creators are producing more reality-based videos than ever before. Nonfiction videos can promote brands, advocacy, fundraising, training, and even "edutainment." But producing any video without a solid script—even corporate or documentary films—is a challenge. By learning an effective script writing and script-to-screen process, producers can lower their overhead costs and improve storytelling impact and audience engagement.
In this course, learn how to write nonfiction scripts that work with a variety of budgets. Taught by Amy DeLouise, a passionate educator who has scripted hundreds of award-winning videos, it's packed with tools and tips for every level of writer and producer. Her script-to-screen workflow will help you develop your story goals and structure, create a narrative arc, work with sound bites, find the right tools to write your script, and pitch your script to clients and stakeholders.
In this course, learn how to write nonfiction scripts that work with a variety of budgets. Taught by Amy DeLouise, a passionate educator who has scripted hundreds of award-winning videos, it's packed with tools and tips for every level of writer and producer. Her script-to-screen workflow will help you develop your story goals and structure, create a narrative arc, work with sound bites, find the right tools to write your script, and pitch your script to clients and stakeholders.
Skills covered
Script WritingPublic SpeakingAdvertising and PromotionBusiness StrategyVideoMarketingProfessional DevelopmentBusiness Analysis and StrategyLeadership and ManagementOne-Off
Concepts
0. Introduction
- 01 - Writing scripts that work
- 02 - Using the exercise files
1. Creating and Engaging Nonfiction Stories
- 03 - Why and how do nonfiction stories engage
- 04 - Motivating viewers
- 05 - The benefits of scripting before you shoot
2. Defining Story Goals
- 06 - Who cares about this story and why
- 07 - Defining success measures
- 08 - How goal and style connect
- 09 - Writing within an existing brand architecture
3. Building Your Story Structure
- 10 - Developing primary and secondary characters
- 11 - The role of setting
- 12 - Defining point of view
- 13 - Determining style
4. Creating a Narrative Arc
- 14 - Developing a hook
- 15 - The role of exposition
- 16 - Defining a challenge
- 17 - Defining a climax
- 18 - Conclusion, conflict resolution, or call to action
5. Scripting Workflow
- 19 - The outline
- 20 - The script treatment
- 21 - The shooting script
- 22 - The editing script
- 23 - Interview transcript workflow
- 24 - The script workflow checklist and tips
6. Scripting Strategies
- 25 - Assessing opportunities and threats
- 26 - Involving decision makers
- 27 - Writing before interviews have occurred
- 28 - Throwing out your script
7. Script Writing Tools and Formats
- 29 - Hollywood screenplay format and software
- 30 - Multicolumn format and software
- 31 - Creating a script template
8. Tips for Script Pitches and Approvals
- 32 - Using storyboards
- 33 - Managing reviews
- 34 - Planning to multipurpose your content
- 35 - Future proofing
Conclusion
- 36 - Next steps