Scaling B2B Content Marketing with AI and Automations

27mGeneral2024-11-06

Authors

Madecraft

Full-Service Learning Content Company

Tamara Franklin

Course details

Learn to implement scalable B2B content marketing strategies with AI and automation. This course, led by Tamara Franklin, offers deep insights into integrating AI technologies to enhance content creation, distribution, and SEO. Learn to set objectives, automate processes, and personalize content at scale to drive engagement and improve performance metrics. After this course, you will be able to use automations to save time, build productivity, and enhance your overall B2B marketing efforts.

Learning objectives
Recognize the role and impact of AI and automation in B2B content marketing.
Select and deploy AI tools for content generation and SEO optimization.
Develop strategic goals for employing AI in marketing campaigns.
Implement automation in content distribution to maximize efficiency.
Analyze content performance using AI-driven data analytics.

Skills covered

B2B MarketingContent MarketingMarketing StrategyIT AutomationDevOps FoundationsArtificial Intelligence FoundationsDevOpsMarketingLimited SeriesArtificial Intelligence (AI)Network and System Administration

Concepts

0. Introduction

01 - Leveraging AI in your B2B content marketing efforts

1. Tackling AI-Driven Content Marketing

02 - Using AI technologies in content marketing
03 - Setting objectives for AI integration

2. Implementing AI in Content Creation

04 - Automating content creation with AI
05 - Personalizing your content at scale
06 - Optimizing content for search engines
07 - Practicing ethical considerations with AI

3. Streamlining Content Distribution and Analytics

08 - Automating content distribution
09 - Leveraging AI for data analytics

Conclusion

10 - Continuing your AI-integration processes