Public Relations Foundations: Media Training

Course details

With traditional media outlets, 24-hour news sites, Twitter, and Facebook all competing for attention, getting your message broadcast—and received—the way you want can be tricky. In this course, PR expert Deirdre Breakenridge identifies the qualities of a good media spokesperson, what to expect from interactions with journalists, how to enhance your message with stats and sound bites, and how to cater your delivery and message to specific media channels and audiences.

Watch the mock interview at the end of the course and see Deirdre's techniques and strategies in action.

Learning objectives
Selecting your spokesperson
Knowing your journalist
Preparing for interviews
Interviewing on Skype and social media
Going off the record

Concepts

0. Introduction

01 - Welcome

1. The Prep Work

02 - Selecting your media spokesperson
03 - Five tips to fine-tune your messaging for media interviews
04 - Enhance your interviews with stories, stats, and solid sound bites

2. What to Expect in a Media Interview

05 - Questions that you don't want asked
06 - Moving the conversation to more comfortable territory
07 - Knowing your journalist

3. Commanding Your Interview Presence

08 - In-person interviews - Tips from outer appearance to inner confidence
09 - Six tips to better body language
10 - Five ways to prepare for the interview hot seat

4. The Media Channels - Overcoming the Challenges

11 - Preparing for interviews across print online blog
12 - Preparing for interviews across broadcast podcasts
13 - Interviewing on Skype and social media
14 - Is anything really off the record

Conclusion

15 - Mock interview - Good bad
16 - Mock interview - Review
17 - Goodbye