No-Code Web Design

Course details

You—a person with little or no training in web design—have found yourself in charge of a website. Maybe even two. While your task might initially seem daunting, designing and running a great site is completely within your powers. In this series, Jen Kramer shows you how, providing quick, actionable tips designed to help accidental web designers like yourself create and manage high-quality sites. Learn new techniques in the areas of content, marketing, and technology, from how to define your website’s voice to how to effectively focus your social media messaging.

Concepts

0. Introduction

01 - Build websites without code
02 - About our LinkedIn Group
03 - No-code technologies in 2021

1. Working with Content

04 - Voice, tone, and brand
05 - Four ways a listicle helps your message
06 - Say more with less
07 - Developing basic HTML skills
08 - Three tips for improving your Google searches
09 - What's the right platform for my website
10 - WordPress.com vs. WordPress.org
11 - What is an API
12 - Three tips for choosing effective photos
13 - How do I add tons of content to my existing website
14 - Choosing great fonts for your website
15 - Three easy ways to improve website performance
16 - Understanding image formats for the web
17 - Optimizing images for the web
18 - Storytelling tips for websites
19 - Improve your copywriting with PAS
20 - Watch out for word-shaped air

2. Web Strategy

21 - Understanding organizational, user, and website goals
22 - Your website isn't for everyone and that's OK
23 - What is reputation management
24 - Three ways people find you that aren't through Google
25 - Eliminating website ROT
26 - Organizing your content
27 - Five tips for hiring website help
28 - What is website accessibility
29 - Six tips for improving website accessibility
30 - What are some quick and easy ways to create videos
31 - What are all of those web technologies
32 - What is inclusive or universal design
33 - Three tips for designing for older audiences
34 - Three tips for designing for younger audiences
35 - What is gamification
36 - Illustrations take over the web
37 - Graphics made easy with Canva

3. Marketing and Promotion

38 - Five easy ways to promote your website
39 - Three easy tips for quality video
40 - Three tips for effective social media
41 - Three tips for getting email newsletters opened and read
42 - Three more tips for reaching email subscribers
43 - Pop-ups for good and evil
44 - Three free product strategies
45 - Improving communication with web developers through wireframing
46 - Hooking customers with hooks
47 - Choosing a great color scheme for your site
48 - The importance of a call to action (CTA)
49 - Using ebooks to promote your business
50 - What's this new no-code movement
51 - The power of three
52 - How does Webflow compare with Wordpress
53 - The best elevator pitch ever
54 - The trend towards paid newsletters
55 - Get paid in the creator economy