Mastering SEO: How to Develop a Superior SEO Strategy

54mGeneral2024-05-29

Authors

Madecraft

Full-Service Learning Content Company

Kelsey Jones

Course details

Join Kelsey Jones as she shares essential SEO knowledge, including keyword research and content strategies. In this course, Kelsey shares how to effectively collaborate across different departments and drive marketing success. Gain the foundational skills necessary to enhance your search engine optimization and create content that resonates with your audience. After completing this course, you'll be able to use valuable strategies to elevate your digital presence and achieve greater visibility online.

Learning objectives
Identify the key concepts of SEO and what it means.
Complete keyword research to put SEO into practice.
Build SEO audits and reports to move the needle on growing organic site traffic.
Work across departments to ensure SEO understanding and success.

Skills covered

Search Engine Marketing (SEM)Search Engine Optimization (SEO)Marketing StrategyMarketingLimited Series

Concepts

0. Introduction

01 - Intro to SEO strategy

1. What is SEO

02 - Importance of SEO
03 - Types of SEO
04 - Changes in SEO

2. Keyword Research Basics

05 - Conducting keyword research
06 - Building keyword research reports
07 - Tools for keyword research
08 - Keyword research in action

3. Meta Titles and Schema

09 - Writing meta titles
10 - Writing meta descriptions
11 - Integrating schema

4. Content and SEO Relationship

12 - Content marketing and SEO
13 - Writing content with SEO

5. SEO Audits

14 - Components of SEO audits
15 - Running an SEO audit

6. SEO Reporting and Data

16 - Tracking SEO data
17 - Building an SEO report

7. Ongoing SEO Work

18 - Implementing SEO findings
19 - SEO accountability

8. Working With Other Departments

20 - SEO across departments
21 - Communicating SEO
22 - Setting SEO goals

Conclusion

23 - Build your strategy