Marketing Tools: Digital Marketing Tools and Services (2020)
1h 52mBeginner2020-05-21
Authors
Anson Alexander
Blogger, Author, SEO Expert, Teacher, Tech Geek
Course details
As a modern marketer, you have a wealth of digital marketing solutions at your disposal. How do you determine which ones are right for you and your organization? In this course, marketing expert Anson Alexander digs into the tools available to you across the different areas of digital marketing, providing you with key insights along the way. Anson covers industry-leading solutions for social media marketing, email marketing, digital advertising, content creation, search engine optimization (SEO), and affiliate marketing. Upon wrapping up this course, you'll be better equipped to navigate the world of digital marketing and hone in on the best tools for your company.
Skills covered
FeedlyConstant ContactSEMrushMOZ Opensite ExplorerMozMailChimpAdwordsCanvaTwitterInstagramMobile MarketingFacebookContent StrategyAdvertising and PromotionMetaUser ExperienceMarketingDeep Dive (X:Y)
Concepts
0. Introduction
- 01 - Discover the top digital marketing tools
1. Foundations of Digital Marketing - Selecting the Right Tools
- 02 - Important areas of digital marketing
- 03 - Selecting the right marketing tool
2. Social Media Marketing - Platforms, Tools, and Strategies
- 04 - Organic social media marketing platforms
- 05 - Promoting content in social media
- 06 - Social media automation tools and suites
3. Digital Advertising - The Top Tools and Platforms
- 07 - Different methods of digital advertising
- 08 - Display advertising platforms and tools
- 09 - Bid management platforms and tools
- 10 - Search engine marketing tools
- 11 - Video advertising platforms and tools
- 12 - Mobile advertising platforms and tools
4. Top Tools for Content Creation, Curation, and Collaboration
- 13 - Content design tools for digital marketing
- 14 - Content curation tools for digital marketing
- 15 - Team collaboration tools for digital marketing
5. Analytics and SEO in Digital Marketing Campaigns
- 16 - Website analytics tools
- 17 - Website user experience (UX) tools
- 18 - Free SEO tools and techniques
- 19 - Paid SEO tools
6. Email Marketing - The Top Tools
- 20 - Choosing an email marketing solution
- 21 - Top email marketing tools
7. Affiliate Marketing - Select and Leverage the Best Tools
- 22 - Tips for selecting the right affiliate marketing platform
- 23 - Top affiliate marketing networks
Conclusion
- 24 - Recommended essentials for digital marketing
- 25 - Stay up to date in the world of digital marketing