Marketing Tools: SEO

As a marketing professional today, you have a wide array of SEO tools at your disposal, including a growing number of AI-powered tools to support effective SEO strategies. With so many options, it can be challenging to choose the right tools for the right tasks. In this course, Sam Dey—experienced entrepreneur, consultant, and instructor—guides you through the must-haves for your SEO tool kit, including Google tools, SEMRush, Moz, and more. Additionally, Sam highlights several AI tools that can help you streamline and optimize your SEO efforts. Not just for pros, these tools can help everyone focus on their SEO performance to gauge how their site is doing, see how it stacks up against the competition, and make measurable improvements.

Learning objectives
Identify and outline the key features and benefits of essential SEO tools, including Google Webmaster Tools, Page Speed Insights, Screaming Frog SEO Spider, Keyword Planner, Google Structured Data, SEMRush, MOz Opensite Explorer, and Buzzstream.
Discover how AI-powered tools can enhance and streamline SEO strategies, and learn to incorporate these tools effectively into your SEO workflow.
Apply the knowledge gained from the course to analyze website performance, compare against competitors, and implement data-driven improvements to optimize SEO performance.