Making Money with Branded Content for Creators
40mBeginner2021-10-04
Authors
Mitchel Dumlao
Executive Producer, Content Strategist, and Creative Director
CreatorUp
Top-tier digital content and training
Course details
How can branded content help you make money? This short course offers a broad overview of ways you can make money with branded content. First, learn to identify what branded content is and which brands you want to work with. Next, discover how to build your personal brand, reel, and portfolio and use these to pitch your work to the brands you want to work with. Find out how to establish a creative brief, write the scope of work, and plan production and deliverables, then explore effective ways to deliver on your plans, invoice for your work, and follow up with your clients.
Skills covered
Creator ContentContent MarketingMarketing
Concepts
0. Introduction
- 01 - Introduction and background of the instructor
1. What Is Branded Content
- 02 - Understanding branded content
- 03 - Types of branded content
- 04 - Why brands want and need content
- 05 - Determining your niche and specialty
- 06 - Challenge - Which brands do you want to work with
- 07 - Solution - Making a wish list of your top brands
2. Understanding and Pitching to Brands
- 08 - What makes you different from other creators
- 09 - Solidifying your personal brand, reel, and portfolio
- 10 - Prospecting and outreach
- 11 - Pitching and selling to brands
- 12 - Challenge - What's your unique selling proposition (USP)
- 13 - Solution - Developing your pitch for brands
3. Establishing the Budget and Creative Brief
- 14 - Establishing a creative brief
- 15 - Budgeting the scope of work
- 16 - Planning production and deliverables
- 17 - Challenge - What is your desired budget and workflow
- 18 - Solution - Creating a budget breakdown and production workflow
4. Execution and Delivery
- 19 - Creating a shot list, script, and production plan
- 20 - Executing the production
- 21 - Delivering on time and rounds of notes
- 22 - Invoicing and follow-up
- 23 - Challenge - What's your system for production
- 24 - Solution - Creating a system or standard operating procedure
Conclusion
- 25 - Next steps