Logo Design: Illustrating Logo Marks (2016)

Course details

This logo design course is all about craftsmanship of the artwork, the minutia of building logo marks. It's focused on what goes into the execution of a good logo—because it won't matter what the idea is if you design it poorly. Von Glitschka explains how drawing complements the brainstorming and design process, introduces time-tested build methods for vector-based graphics, and explains how to make the critical decisions around format, color, and other aspects of brand identity. These creative tactics and workflows will help you create better, stronger workflows that display beautifully in all formats: in print, on the web, or in motion.

Learning objectives
Drawing your design
Selecting a logo style
Building a logo with shapes
Creating modular designs
Establishing brand colors and visual continuity
Iconifying complex shapes
Adding dimension to flat motifs
Using negative space
Delivering the final logo files and style guides

Concepts

0. Introduction

01 - Welcome
02 - Exercise files

1. Solid Creative Foundation

03 - Drawing your design
04 - Selecting an appropriate style
05 - Ideation tactics

2. Base Vector Craftsmanship

06 - The clockwork method
07 - The shape building method
08 - Creating precisely with smart guides

3. Brand Identity Formatting

09 - Modular logo designs
10 - Encapsulated logo designs
11 - Logotypes
12 - Establishing brand colors
13 - Creating brand systems

4. Logo Design and Build Methodology

14 - Visual deduction
15 - Establishing visual continuity
16 - Creating fat-line logos
17 - Detailing with subtle rounds
18 - Symmetric and asymmetric compositions
19 - Alignment methods
20 - Iconifying complex shapes
21 - Adding dimension to flat motifs
22 - Type exploration for logos
23 - Monogram overlaps
24 - Negative space logo concepts
25 - Using isolation mode
26 - Extend path editing
27 - Creative risk taking

5. Delivering Final Art Files

28 - Creating black and white logo iterations
29 - Building reverse logo art
30 - Production-ready files
31 - Simple style guides
32 - Organizing logo files

Conclusion

33 - Closing