LinkedIn Video Marketing for Personal and Brand Pages

Video is the future of online marketing. It's the content users prefer—and LinkedIn is a great platform to leverage its potential. Over 225 million members are already engaging with video on a monthly basis. So, what are you waiting for? Don't get left behind by the video revolution. This course shows you how to combine the power of video marketing and LinkedIn to attract new customers and clients and increase the awareness for your brand. Goldie Chan, the #1 video creator on LinkedIn, shares her tips and tricks for producing and publishing video natively on the platform. Learn how to find inspiration, choose a video length and theme, meet collaborators, improve discoverability with the right title and tags, and more. With these insider tips, you can learn everything you need to start creating engaging and well-timed videos that grab your audience from the get-go.

Learning objectives
Why is video important?
When to choose video
Idea inspiration
Choosing a title and length
Using closed captioning
Using hashtags
Understanding metrics