Launching Your Newsletter on Substack
1hBeginner2022-09-30
Authors

Megan Adams
Social Media Strategist, Viral Marketer
Course details
As a creator, you want your work to impact as many people as possible. Substack can help. This all-in-one publishing platform helps independent writers and podcasters grow their audience online, as well as generate income directly from their subscribers. In this course, instructor Megan Adams helps you get up and running with Substack.
Megan demonstrates how to set up your account, create and launch your first newsletter, manage your publications, and eventually move from free to paid subscribers. She also outlines best practices for growing your subscriber base by setting goals, building your identity, and establishing a content strategy. Plus, learn about the tools you can use to import your existing blog or newsletter and analyze metrics in order to take Substack account to the next level.
Megan demonstrates how to set up your account, create and launch your first newsletter, manage your publications, and eventually move from free to paid subscribers. She also outlines best practices for growing your subscriber base by setting goals, building your identity, and establishing a content strategy. Plus, learn about the tools you can use to import your existing blog or newsletter and analyze metrics in order to take Substack account to the next level.
Skills covered
Creator ContentContent StrategyDigital PublishingUser ExperienceGraphic Design
Concepts
0. Introduction
- 01 - Why use Substack as a creator
- 02 - How Substack works
1. Getting Started
- 03 - Set up your Substack
- 04 - Write your first post
- 05 - Prepare for your launch
2. Growth Strategies
- 06 - Find your niche
- 07 - Create a publication strategy
- 08 - Grow your free sign-ups
3. Move from Free to Paid Subscribers
- 09 - Create your going paid goals
- 10 - Build a brand identity
- 11 - Develop a content strategy
- 12 - Tips on growing your paid readership
4. Substack Essentials
- 13 - Import your existing blog or newsletter
- 14 - Understand your Substack stats
Conclusion
- 15 - Next steps