IoT Foundations: Monetizing IoT
47mIntermediate2017-06-23
Authors
Bruce Sinclair
Business Consultant and Author
Course details
The Internet of Things (IoT) presents an array of fascinating possibilities—but is there money to be made? In this course, Bruce Sinclair discusses the business of IoT, and provides you with the vocabulary to talk about how to leverage this technology to make money. Bruce covers the four main ways of creating value with IoT, and explores various ways to monetize that value. He familiarizes you with the five main IoT business models on the IoT business model continuum: product, product service, service, service outcome, and outcome. Plus, he discusses how IoT can help you establish more meaningful relationships with your customers.
Learning objectives
Creating value with IoT
Value modeling
Operating products better
Monetizing value with IoT
Using IoT to become closer to the customer
Product business model
Increasing customer lifetime value
Learning objectives
Creating value with IoT
Value modeling
Operating products better
Monetizing value with IoT
Using IoT to become closer to the customer
Product business model
Increasing customer lifetime value
Skills covered
Internet of ThingsHardwareFoundationsSoftware Development
Concepts
0. Introduction
- 01 - Welcome
- 02 - What you should know
- 03 - Course Overview
1. Creating Value with IoT
- 04 - Overview
- 05 - Value modeling
- 06 - Make products better
- 07 - Operate products better
- 08 - Service products better
- 09 - Make new products
2. Monetize Value with IoT
- 10 - Overview
- 11 - Product business model
- 12 - Product-service business model
- 13 - Service business model
- 14 - Service-outcome business model
- 15 - Outcome business model
3. Customer Relationships
- 16 - Overview
- 17 - Transform casual to intimate
- 18 - Create upsides for all
- 19 - Increase lifetime value
Conclusion
- 20 - Main takeaways
- 21 - What was not included
- 22 - Next steps