Freelancing Tips

Course details

As a freelancer, while doing great work is important, it isn't enough. You've also got to focus on building your business. Through his business, Unreal Collective, Jay Clouse has helped freelancers all over the world start and grow their own freelance businesses. In this course, he shares his tips and insights with you. Learn how to set goals, manage your time, and create a budget for your business. Discover how to write proposals and contracts and bring in a partner when the time is right. Explore the tools that will help you save time and energy on everything from scheduling to bookkeeping. Jay also provides techniques to help you improve sales, increase referrals, develop a personal brand, and design compelling content that drives interest in your services.

Learning objectives
Identify what types of tasks to prioritize
Examine the components of the payment section in a contract.
Summarize how to productize your services.
Recognize why having a website is important long-term.
List the key information needed on an invoice.
Describe the benefits of selling offline.
Identify examples of a downsell.
Explore the differences between a case study, testimonial, and white paper.

Concepts

0. Introduction

01 - The business of freelancing

1. Business Fundamentals

02 - Goal-setting as a freelancer
03 - Managing your time as a freelancer
04 - How to create a budget
05 - Managing your cash flow
06 - How should you price your services
07 - How to structure a winning proposal
08 - Why you need contracts
09 - What to include in a contract
10 - Finding mentors as a freelancer
11 - How to productize your services
12 - Forming partnerships as a freelancer

2. Software Fundamentals

13 - Essential software tools for freelancers
14 - What should you use your website for
15 - Which website builder is right for you
16 - Which email service is right for you
17 - Scheduling and managing your calendar
18 - Basic tools and information for taxes
19 - Invoicing and getting paid

3. Client Fundamentals

20 - How to find good clients
21 - How to say no to a potential client
22 - Communicating with clients
23 - How to handle scope creep with a client
24 - Learning break - Design your life

4. Selling Fundamentals

25 - Sell offline before selling online
26 - The fastest way to make more revenue
27 - What is a sales funnel
28 - Managing your sales funnel
29 - Targeting, messaging, and frequency
30 - Daily activities for finding clients
31 - Getting more referrals
32 - Creating upsells and downsells

5. Marketing Fundamentals

33 - Developing your personal brand
34 - How to answer, What do you do
35 - Which social media platforms to use
36 - Creating a compelling LinkedIn profile
37 - Using LinkedIn to market yourself
38 - How to use testimonials and case studies
39 - Should you be creating content
40 - Creating a content marketing strategy
41 - How to become a thought leader

Conclusion

42 - Build your freelance business