Ecommerce with Facebook and Instagram
47mBeginner2022-03-16
Authors
Sam Dey
Consultant and Instructor Specializing in Digital Marketing
Course details
Facebook and Instagram are both powerful platforms to leverage for your ecommerce business. In this course, ecommerce and social media expert Sam Dey succinctly shares how to build your product catalogs and set-up your ecommerce accounts in both platforms. Sam covers topics like uploading and optimizing catalogs in Facebook Ads Manager, improving your chances for conversions, using Instagram for ecommerce, and leveraging both Facebook Shop and Facebook Marketplace for your ecommerce business.
Skills covered
Facebook Ads ManagerInstagramE-Commerce DevelopmentMetaSocial Media MarketingMarketingWeb DevelopmentOne-Off
Concepts
Introduction
- Getting started using Facebook and Instagram for ecommerce
Facebook Ads for Ecommerce
- Leverage Facebook Ads for ecommerce
- Explore the Facebook Ads Manager for ecommerce
- Upload and optimize catalogs in Facebook Ads Manager
- Create an effective ecommerce ad for Facebook
Instagram Shopping for Ecommerce
- Navigate Instagram shopping for ecommerce
- Create your Facebook page and Instagram business account
- Upload your product catalog to Instagram
- Post new products to Instagram
Facebook Shops for Ecommerce
- Get to know Facebook Shops
- Setting up your Facebook Shops account
- Manage your Facebook shop
- Sync your Facebook shop to your website
Facebook Marketplace for Ecommerce
- Navigate Facebook Marketplace for ecommerce
- Create a Facebook Marketplace account
- Optimize your Facebook Marketplace listing
- Creating your own Facebook Group
Conclusion
- Launch and manage Facebook and Instagram ecommerce