Digital Marketing Foundations (2022)
1h 36mBeginner2022-08-11
Authors
Brad Batesole
Marketing Thought Leader, Chief Learning Officer at Madecraft
Course details
Learn how to promote your brand or business effectively online and develop a targeted marketing strategy that engages potential customers across the digital landscape. In this course, Brad Batesole articulates today's digital marketing techniques—including how to build a successful online marketing campaign across channels: Search, social media, email, and display.
Learn how to build and connect with communities on social networks, the best practices for paid media, and discover what makes an email marketing campaign successful. This course also covers key digital marketing skills, like marketing analytics, content marketing, and customer engagement, as well as recommendations for expanding your digital marketing skill set. Upon completing this foundational digital marketing course, you'll be equipped with the essential skills and strategies to navigate today's digital landscape.
Learn how to build and connect with communities on social networks, the best practices for paid media, and discover what makes an email marketing campaign successful. This course also covers key digital marketing skills, like marketing analytics, content marketing, and customer engagement, as well as recommendations for expanding your digital marketing skill set. Upon completing this foundational digital marketing course, you'll be equipped with the essential skills and strategies to navigate today's digital landscape.
Skills covered
Mobile MarketingContent StrategyAdvertising and PromotionUser ExperienceFoundationsMarketing
Concepts
Introduction
- Connecting with customers online
- What is digital marketing
The Digital Marketing Framework
- The building blocks of digital marketing
- The marketing funnel
- The buyer journey
- Create a buyer journey map
Digital Marketing Basics
- How to develop a marketing strategy
- How to define your value proposition
- How to identify your target market
- How to create your customer persona
- How to establish goals for digital marketing
- How to develop your digital marketing KPIs
- How to draft a one page marketing plan
Digital Marketing Key Concepts
- Digital marketing - Persuading with data
- How analytics work in digital marketing
- How to capture key insights in your digital marketing
Digital Marketing Hub and Spokes
- How to outline your online marketing presence
- How to decide on a marketing channel
- How to prioritize in marketing
- How to create powerful marketing messaging
- How to create lean messaging in marketing copy
Digital Marketing with Your Website
- How to optimize your website
- How to use copywriting in your marketing
- How to build landing pages that convert
Digital Marketing with Paid Channels
- Introduction to paid advertising
- How to identify the value of a customer
- How to budget for paid marketing
- How to create your first paid campaign
Digital Marketing with Social Media
- Social media marketing - First steps
- How to decide on a social media platform
- How to build and leverage followers
Digital Marketing with Email
- The power of email marketing
- How to develop an email marketing plan
- How to measure the success of email
- How to launch successful campaigns - Email tools
Marketing Analytics Skills
- How to decide what to track in marketing analytics
- How to generate reports for marketing analytics
Conclusion
- How to continually build digital marketing skills