Design Aesthetics for Web Experiences
2h 38mIntermediate2025-06-24
Authors
Sue Jenkins
Author, Teacher at Marywood University, Owner of Luckychair.com
Course details
Dive into the world of web design aesthetics and learn how to create visually compelling web experiences. Sue Jenkins—a designer, teacher, and author—guides you through foundational elements and principles of design such as color, shape, and balance. Learn about Gestalt principles like similarity and closure to enhance user interaction. Discover the art of communicating through visual harmony, pattern, and movement to boost user engagement and brand trust. Explore practical applications for improving contrast, emphasizing focal points, and designing with symmetry and order. Learn how to create layouts that are not only beautiful but also intuitive and user-friendly to improve readability and usability. This course enables you to build skills that will enable you to create designs that stand out in today's digital landscape.
Skills covered
Mobile Web DesignWeb Design BusinessWeb StandardsUX DesignWeb DesignSmall Business and EntrepreneurshipUser ExperiencePersonaWeb Development
Concepts
1. Web Design Aesthetics
- 01 - Design aesthetics for the web
- 02 - What is aesthetics
- 03 - Examples from art and design
2. Using Elements of Design
- 04 - Understanding the elements of design
- 05 - Using color to communicate identity
- 06 - Playing with value for visual interest
- 07 - Using texture to add emphasis
- 08 - Repeating shapes to unify your design
- 09 - Organizing web layouts with form
- 10 - Using spaces to create emphasis
- 11 - Organizing elements with lines
- 12 - Communicating effectively with type
3. Incorporating Principles of Design
- 13 - Understanding the principles of design
- 14 - Using contrast to establish hierarchy
- 15 - Improving user experience with emphasis
- 16 - Using the grid to achieve balance
- 17 - Using hyperlink styles to add unity
- 18 - Applying patterns to add interest
- 19 - Adding movement with microinteractions
- 20 - Improving unity with rhythm and repetition
- 21 - Enhancing readability with proportion
- 22 - Enhancing usability with simplicity
- 23 - Using gradation to create depth
4. Aesthetics and Gestalt Theory
- 24 - Understanding Gestalt theory basics
- 25 - Employing similarity to improve user experience
- 26 - Establishing a sense of flow with continuation
- 27 - Encouraging interaction with closure
- 28 - Designing intuitive forms with proximity
- 29 - Improving readability with figure-ground
- 30 - Making balanced layouts with symmetry and order
Conclusion
- 31 - Build your craft