Creator: A Special Series from the Hello Monday Podcast

Billions of people turn to social media for community and connection. But to the entrepreneurs highlighted in this series, these platforms are also a virtual land of opportunity. In this special series from the creators of the Hello Monday podcast, examine the ways in which creatives are using social media platforms and other innovative tools to start, grow, and scale their small businesses. Jessi Hempel and LinkedIn News editor Michaela Greer team up to host this series, connecting with successful creatives who leveraged online tools to turn their passions or hobbies into full-time businesses. Hear real-world stories of how people reworked their old side hustles, grew their audience, navigated a shifting industry, and more—all using tools that weren't initially designed for commerce.