Creating and Managing a YouTube Channel
3h 35mBeginner2024-09-03
Authors
Richard Harrington
Digital Video Expert, Educator, Speaker
Course details
YouTube is where video and video creators thrive. By creating a YouTube channel, you can build a highly visible online brand and share content with the world. This course explains how to set up a brand-new YouTube channel, build your subscriber base, and convert clicks into action. Throughout the course, instructor Rich Harrington shares essential strategies for building an audience and maximizing engagement. Rich explains how to design compelling artwork, choose engaging thumbnails, and use YouTube cards and captions. He also dives into building a YouTube community, live streaming, and more. Start watching and learn everything you need to build a YouTube channel into a successful business.
Skills covered
YouTubeSocial Media MarketingGoogleMarketingOne-Off
Concepts
0. Introduction
- 01 - How do you create and maintain a YouTube channel
- 02 - Using the exercise files
1. An Overview of YouTube Channels
- 03 - What is a brand account
- 04 - An overview of YouTube Studio
- 05 - A brief overview of the YouTube terms of service
2. Understanding Google IDs and Other Accounts
- 06 - The role of a Google ID
- 07 - Working with others on a team
- 08 - Why you shouldn't share logins
- 09 - Managing multiple YouTube channels
3. Creating a New YouTube Channel
- 10 - YouTube channel creation essentials
- 11 - Required artwork for a YouTube channel
- 12 - Updating the basic channel information
- 13 - Adjusting YouTube channel privacy settings
- 14 - Uploading a trailer for a YouTube channel
- 15 - Choosing a featured video for a YouTube channel
- 16 - Verifying your YouTube account
4. Creating Artwork for a YouTube Channel
- 17 - Designing a YouTube channel or brand icon
- 18 - Designing a YouTube channel banner
- 19 - Designing a YouTube video watermark
5. Uploading Video to a YouTube Channel
- 20 - What video formats does YouTube support
- 21 - Entering basic information for a YouTube video
- 22 - SEO tips for video discovery and improving discovery with AI
- 23 - Configuring more YouTube video options
- 24 - Uploading or choosing a custom YouTube video thumbnail
- 25 - Specifying a YouTube video's privacy settings
- 26 - Setting a YouTube video for a premiere
- 27 - Re-uploading a YouTube video - Limitations and workarounds
- 28 - Using AI to improve a YouTube video's description
- 29 - Using the YouTube Video Manager to modify a video
- 30 - Batch uploading videos to YouTube
6. Using YouTube Playlists, Sections, and Navigation
- 31 - Creating a playlist on YouTube
- 32 - Managing YouTube playlists
- 33 - Adding sections to a YouTube channel
- 34 - Adding a playlist to the end of a YouTube video
7. Improving YouTube Videos with Cards and Captions
- 35 - Using cards to modify a YouTube video
- 36 - Controlling automatic captions
- 37 - Editing a video captions file
- 38 - Uploading custom captions for a YouTube video
8. Editing YouTube Videos
- 39 - Editing YouTube videos for duration
- 40 - Adding blurs to a YouTube video
- 41 - Adding audio tracks to a YouTube video
9. Building a YouTube Community
- 42 - Enabling community settings with YouTube Studio
- 43 - Promotion strategies for a YouTube channel
- 44 - Dealing with comments and difficult members
10. Live Streaming on YouTube - the Essentials
- 45 - Enabling live streaming on YouTube
- 46 - Using streaming software or an encoder
- 47 - An overview of YouTube's Live Control Room
- 48 - Learn more about live streaming
11. Joining the YouTube Partner Program
- 49 - Benefits of the YouTube Partner Program
- 50 - Signing up for the YouTube Partner Program
- 51 - Checking your status in the YouTube Partner Program
Conclusion
- 52 - Next steps