Creating and Managing a YouTube Channel (2022)

Course details

YouTube is where video and video creators thrive. By creating a YouTube channel, you can build a highly visible online brand and share content with the world. This course explains how to set up a brand-new YouTube channel, build your subscriber base, and convert clicks into action. Throughout the course, instructor Rich Harrington shares essential strategies for building an audience and maximizing engagement. Rich explains how to design compelling artwork, choose engaging thumbnails, and use YouTube cards and captions. He also dives into building a YouTube community, live streaming, and more. Start watching and learn everything you need to build a YouTube channel into a successful business.

Concepts

0. Introduction

01 - How do you create and maintain a YouTube channel
02 - About the instructor
03 - Using the exercise files

1. An Overview of YouTube Channels

04 - What is a Brand Account
05 - The benefits and drawbacks of setting up a channel
06 - An overview of YouTube Studio
07 - A brief overview of the YouTube Terms of Service

2. Understanding Google IDs and Other Accounts

08 - The role of a Google ID
09 - Working with others on a team
10 - Avoid sharing logins
11 - Managing multiple channels
12 - Connecting other social networks

3. Creating a New YouTube Channel

13 - Channel creation essentials
14 - Required artwork
15 - Updating the basic info
16 - Adjusting your channel's privacy settings
17 - Uploading a channel trailer
18 - Verifying your account

4. Creating Channel Artwork

19 - Designing a channel brand icon
20 - Designing channel art (banner)
21 - Designing a watermark

5. Uploading Video Content

22 - Supported video formats
23 - Populating a video s basic information
24 - SEO tips to help a video's discovery
25 - Configuring more options for a video
26 - Uploading or choosing a custom video thumbnail
27 - Selecting a video s privacy setting
28 - Setting a video for a Premiere
29 - Re-uploading videos limitations
30 - Using the video manager to modify a video
31 - Batch uploading videos to YouTube

6. Using Playlists, Sections, and Navigation

32 - Creating a playlist on YouTube
33 - Managing YouTube playlists
34 - Adding sections to your channel
35 - Adding a playlist to the end of a video

7. Improving YouTube Videos with Cards and Captions

36 - Using cards to modify a video
37 - Controlling automatic captions
38 - Uploading custom captions

8. Editing YouTube Videos

39 - Editing videos for duration
40 - Adding blurs to a video
41 - Adding audio tracks

9. Building a YouTube Community

42 - Enable community settings
43 - Promotion strategies for a YouTube channel
44 - Strategies for dealing with comments and difficult members

10. Live Streaming Essentials with YouTube

45 - Enable streaming
46 - An overview of the Live Stream Control Room
47 - Using streaming software or an encoder
48 - Configuring a stream's information
49 - Learn more about streaming

11. Signing up for the Partner Program

50 - Benefits of the YouTube Partner Program
51 - Signing up for the YouTube Partner Program
52 - Checking your status in the YouTube Partner Program

Conclusion

53 - Next steps