Content Creation: Strategy and Tools (2022)
36mBeginner2022-03-25
Authors
Joanna Yung
Social Media Manager | Founder and CEO at Social Nomad Academy
Course details
Any successful social media marketing strategy relies on creating high-quality, consistently engaging content, and the right tools make content creation so much easier and more successful. In this course, social media marketing expert and coach Joanna Yung shows you how to take your content to the next level, using a suite of valuable tools, including Ubersuggest, Grammarly, Canva, VideoLeap, and Facebook Creator Studio. Joanna shares how to construct social media content pillars, generate endless content ideas, and plan a content calendar. She covers how to create eye-catching social media visuals and write compelling and authentic marketing copy. Plus, Joanna provides several templates, worksheets, and real-life examples throughout the course.
Skills covered
Facebook Ads Create ToolAirtableCanvaContent StrategyMetaSocial Media MarketingUser ExperienceMarketingOne-Off
Concepts
0. Introduction
- 01 - Learning content creation strategy and tools
1. Content Creation - Getting the Basics Down
- 02 - Why strategic content creation matters
- 03 - Outlining the content creation process
2. Content Creation Process - Tools
- 04 - Using Ubersuggest to research topics and generate content ideas
- 05 - Using Airtable to plan and organize content
- 06 - Using Wordtune to write compelling and impactful copy
- 07 - Using Canva to design captivating social media graphics
- 08 - Using mojo to create engaging video content
- 09 - Using Facebook Creator Studio to automate posting
Conclusion
- 10 - Content creation - Using the right tools