Building an Ecommerce Website with WordPress

Course details

You may know how to use the basic building blocks in WordPress, but do you know how to create an ecommerce website? In this course, WordPress evangelist Alexandra Nimmons guides you through everything you need to know to build an online store. Go over the pros and cons of WordPress for ecommerce and explore some misconceptions. Examine options for domain and hosting, and find out how to prepare for your WordPress installation. Learn about several options for ecommerce platforms, and go over setting up WooCommerce. Discover how you can set up easy digital downloads. Cover ecommerce WordPress themes, essential pages, and accessibility and SEO issues that you will need to consider and address. Review email marketing tools, analytics tools, and social media tools. Plus, dive into testing and troubleshooting to make sure your site is working as intended.

Concepts

0. Introduction

01 - Explore building an ecommerce website with WordPress
02 - What you should know

1. Why WordPress

03 - Why use WordPress for your ecommerce website
04 - Misconceptions about WordPress ecommerce websites
05 - What to have before starting to build your ecommerce website

2. Domain and Hosting

06 - What to look for in an ecommerce website host
07 - Managed WordPress hosting
08 - Managed WooCommerce hosting
09 - Domains and subdomains

3. Preparing Your WordPress Install

10 - Installing an SSL certificate
11 - Ecommerce website security
12 - Speed and performance optimizations
13 - Important statements and terms

4. Selecting an Ecommerce Platform

14 - WooCommerce
15 - Easy Digital Downloads (EDD)
16 - GiveWP
17 - Paid memberships pro

5. Setting Up WooCommerce

18 - WooCommerce installation
19 - Connecting to a payment processor
20 - Important settings and details
21 - Building products
22 - Get familiar with shop pages

6. Setting Up Easy Digital Downloads

23 - EDD installation
24 - Connecting to a payment processor
25 - Important settings and details
26 - Building products
27 - Get familiar with shop pages

7. Ecommerce WordPress Themes

28 - Searching for themes
29 - Choosing a good theme
30 - Customizing your theme

8. Ecommerce Website Essential Pages

31 - Product pages
32 - Shop page
33 - Cart and checkout pages
34 - Creating a shop navigation menu
35 - 404 page

9. Ecommerce Website Accessibility and SEO

36 - Basics of accessibility
37 - Basics of SEO
38 - Making your shop mobile-friendly
39 - Writing alt tags for images
40 - Currency and language conversions
41 - Writing great product descriptions

10. Complementary Tools

42 - Helpful email marketing tools
43 - Helpful analytics tools
44 - Helpful social media tools

11. Testing and Troubleshooting

45 - Testing a website
46 - Testing payments
47 - Testing emails
48 - Troubleshooting payment issues
49 - Troubleshooting email issues
50 - Troubleshooting plugin and theme conflicts
51 - Product image tips and troubleshooting problems

Conclusion

52 - Ecommerce website prelaunch checklist
53 - Next steps