Build Your Generative AI Plan for Marketing Success
53mBeginner2024-08-16
Authors
Jim Sterne
Author and thought leader in the field of AI for marketing
Course details
Harness the power of generative AI to transform marketing. In this course, marketing and AI expert Jim Sterne shares real-world examples on how generative AI can optimize your marketing by automating time-consuming administrative and analytical tasks.
Explore the transformative impact of generative AI on the marketing industry and make an in-depth examination of the practical applications of this groundbreaking technology. Find out how to leverage strategies to deploy generative AI across the marketing mix. Learn how this emerging capability enables smarter, faster decision-making and better marketing results. When you complete this course, you’ll be prepared to significantly increase your productivity and strategic value.
Learning objectives
Analyze multiple areas of the marketing mix—including content generation, campaign design, and performance analytics—to recognize opportunities for impactful generative AI automation.
Develop workflows and processes to deploy generative AI for key marketing functions in order to increase team productivity over manual methods.
Create frameworks to collaborate with generative AI systems on ideating innovative campaigns that drive higher engagement, compared to human-only generated content.
Explore the transformative impact of generative AI on the marketing industry and make an in-depth examination of the practical applications of this groundbreaking technology. Find out how to leverage strategies to deploy generative AI across the marketing mix. Learn how this emerging capability enables smarter, faster decision-making and better marketing results. When you complete this course, you’ll be prepared to significantly increase your productivity and strategic value.
Learning objectives
Analyze multiple areas of the marketing mix—including content generation, campaign design, and performance analytics—to recognize opportunities for impactful generative AI automation.
Develop workflows and processes to deploy generative AI for key marketing functions in order to increase team productivity over manual methods.
Create frameworks to collaborate with generative AI systems on ideating innovative campaigns that drive higher engagement, compared to human-only generated content.
Skills covered
Mobile MarketingContent StrategyAdvertising and PromotionArtificial Intelligence for DesignAI Productivity ToolsUser ExperienceVideoArtificial Intelligence for BusinessPhotographyGraphic DesignMarketingAnimation and IllustrationBusiness Analysis and StrategyBusiness Software and ToolsDeep Dive (X:Y)
Concepts
0. Introduction
- 01 - Practical applications of generative AI for marketers
- 02 - What you should know
1. Delegate Marketing Tasks to Your AI Deputy
- 03 - Analogies for working with AI
- 04 - Content generation - Generative AI's starting point
- 05 - Using generative AI for admin tasks and internal communications
- 06 - Simple marketing tasks generative AI can do in a heartbeat
- 07 - Performing sophisticated marketing tasks with generative AI
2. Create Your Own Marketing Analytics Assistant
- 08 - Creative campaign development with generative AI
- 09 - How generative AI aids marketing measurement
- 10 - Identifying marketing insights with generative AI
3. Boost Your Career with a Strategic Brainstorming Partner
- 11 - Asking generative AI to help you ask it
- 12 - Asking generative AI for its opinion - Brainstorming
- 13 - Asking generative AI to be your teacher or mentor
- 14 - Long-term career planning and development with GenAI
4. Becoming a Marketing Trailblazer with Generative AI
- 15 - Organizational readiness and executive alignment
- 16 - Training the whole company on generative AI
- 17 - Integrating GenAI into processes, products, and services
- 18 - Measuring the value and long-term impact of GenAI
Conclusion
- 19 - Continuing to leverage AI to support your marketing