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Become a Digital Trust & Safety Leader

Become a Digital Trust & Safety Leader

1h 30mBeginner2025-02-26

Authors

Tiffany Xingyu Wang

Tiffany Xingyu Wang

Course details

Trust and Safety (T&S) is quickly becoming a priority for all digital platforms and brands. A lack of T&S measures can lead to online toxicity, which can damage users’ digital wellness, brands’ reputation, and platforms’ ability to acquire, retain, and engage users. Companies seek out T&S leaders and operators to minimize such damages. However, the supply of T&S professionals falls short of the rapidly rising demand. In this first-of-its-kind course, instructor Tiffany Xingyu Wang provides a concrete pathway for T&S leaders to grow, and for aspiring ones to enter the field. Tiffany takes you through the benefits of investing in trust and safety, as well as ways to build internal visibility and alignment. She covers privacy and sustainability concerns, ways to drive safety by design, and techniques to scan challenges you may face. Plus, Tiffany steps you through building a T&S department and getting your organization’s C-suite on board with T&S.

Skills covered

Data PrivacyOrganizational LeadershipPersonaData ScienceLeadership and Management

Concepts

0. Introduction

  • 01 - Why companies need a Trust and Safety leader

1. Articulate Why Trust and Safety Matters

  • 02 - Benefits of investing in Trust and Safety
  • 03 - Risks of not investing in Trust and Safety
  • 04 - Importance of collaboration

2. Grow Internal Visibility and Alignment

  • 05 - Start with the OASIS principles
  • 06 - Openness - Build community policies with CMO
  • 07 - Accountability - Build transparency reports with legal counsel and chief comms officer
  • 08 - Security - Protect data and identities with chief privacy officer
  • 09 - Innovation - Drive Safety by Design with chief product officer
  • 10 - Sustainability - Lead digital sustainability with chief people officer

3. Scan the Challenges

  • 11 - Trust and Safety challenges vary by industries and stages
  • 12 - Scan the issues at hand
  • 13 - Scan the human capital challenge
  • 14 - Scan the data and moderation tooling challenge

4. Build a Trust and Safety Department

  • 15 - Build a team - Function and skills you need over the growth trajectory
  • 16 - Build operations - Community policy, analytics, and reporting
  • 17 - Build enforcement 1 - Human moderation vs. machine moderation
  • 18 - Build enforcement 2 - Different methods of moderation technologies
  • 19 - Build enforcement 3 - Measure content moderation effectiveness

5. Step into the C-Suite

  • 20 - Why your C-suite needs you
  • 21 - The CAPE - Four habits to grow into a chief trust and safety officer
  • 22 - Community - Build a Trust and Safety brain trust
  • 23 - All hands - Create a sense of urgency for Trust and Safety
  • 24 - P&L - Manage the growth of your Trust and Safety teams
  • 25 - Executive alignment - Align with leadership regularly

Conclusion

  • 26 - Moving forward with Trust and Safety

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