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Animation for Social Media

Animation for Social Media

1h 41mBeginner2022-08-18

Authors

Eran Stern

Eran Stern

Teacher and Motion Designer, 20+ years of post-production experience

Course details

A social media animation video is designed to live on social channels. This means short, sharp bursts of content that grab people's attention as they scroll through their feed. Anyone can post an image or a few lines of text, but few can post a high-quality animated video. In this course, instructor Eran Stern steps through taking an Illustrator template consisting of four pages and converting it to a series of short videos with After Effects. Eran explains the importance of knowing the length your video should be, the best aspect ratio, how many versions you should produce, and so on. He walks you through the needed steps to prepare for animation, then deep dives into the main animation process. Eran covers how to bend a layer and fill in missing pixels. He also highlights text animation and particle systems. Plus, he shows you how to export for the web and create a GIF animation. Eran finishes up with a challenge that lets you complete the series of short videos.

Skills covered

2D AnimationComputer SkillsIllustratorAfter EffectsAdobeAnimation and IllustrationBusiness Software and ToolsOne-Off

Concepts

0. Introduction

  • 01 - Animation for social media

1. Knowing the Outcome

  • 02 - Social media challenges
  • 03 - What makes a good social video
  • 04 - Social media kinds and sizes

2. Preparing for Animation

  • 05 - Splitting Illustrator artboards to documents
  • 06 - Importing Illustrator artwork through XD
  • 07 - Separating Illustrator artwork to layers
  • 08 - Creating a note symbol

3. Main Animation

  • 09 - Importing and setting the comp
  • 10 - Trimming layers
  • 11 - Animating with ease
  • 12 - Creating an overshoot animation
  • 13 - Adding depth and separation
  • 14 - Animating with behaviors
  • 15 - Applying attributes to other layers

4. Hero Motion

  • 16 - Bending a layer
  • 17 - Filling missing pixels

5. Text Animation

  • 18 - Copying text from Illustrator to After Effects
  • 19 - Using built-in animation presets
  • 20 - Staggering overlapping animation

6. Particles

  • 21 - Intoduction to particles
  • 22 - Making a particle layer
  • 23 - Creating music notes particles

7. Exporting

  • 24 - Exporting for web
  • 25 - Creating GIF animation
  • 26 - Optimizing GIFs

8. Challenge

  • 27 - Challenge - Completing the series
  • 28 - Solution - Completing the series

Conclusion

  • 29 - Next steps

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