Agile Rebranding
1h 11mIntermediate2021-01-21
Authors
Wes Kao
Entrepreneur and End-to-End Marketer
Course details
Today’s leaders need an agile way to improve their brand and stay relevant on a regular basis. The world is changing fast and it’s not always practical to do a giant, expensive, one-time rebrand that’s outdated as soon as it’s complete. In this course, Wes Kao teaches startup-inspired frameworks and strategies for companies of all sizes to do rebranding in easy, repeatable, and iterative steps. Discover how to prioritize to move fast, identify your rebranding goals with more precision, and translate your vision into public-facing copy and visuals. Rebranding your business on the go can be a stressful process, but with Wes’ guidance, you’ll be able to identify your rebranding goals, avoid common pitfalls, and take action with confidence.
Skills covered
Brand DesignAgile Project ManagementProject ManagementGraphic DesignDeep Dive (X:Y)
Concepts
0. Introduction
- 01 - Agile branding is the new normal
1. Deciding What to Rebrand
- 02 - Understanding why rebranding is important
- 03 - Define success for your rebrand
- 04 - When not to rebrand
- 05 - Define ideal target audience
- 06 - Recognize subjectivity in branding
2. Develop Your Brand Point of View
- 07 - Develop a spiky point of view
- 08 - Drawing customers in vs. getting them to stay
- 09 - Visceral reaction and first impressions
- 10 - Turn bugs into features
- 11 - Stand out in your category
3. Implementing Your Rebrand
- 12 - Effectively work with designers
- 13 - Create cohesiveness across channels
- 14 - Secure buy-in from stakeholders
- 15 - Tighten feedback loops
Conclusion
- 16 - Keeping your branding relevant over time