Accessible Video: Caption, Search, and Compliance Strategies

Course details

Ensuring that your video reaches the widest audience possible is essential to its success—and often a legal requirement. In this course, you can learn essential strategies to create closed captions, generate searchable transcripts, and optimize video to make it more accessible. Instructor Rich Harrington explains why accessible video is so important and shares practical techniques that work with all video editing tools. He includes workflows for closed captioning with programs such as Adobe Premiere Pro, Transcriptive, and Final Cut Pro X. Plus, learn strategies to improve discoverability and accessibility on popular video sharing sites like YouTube and Facebook.

Learning objectives
What is accessibility?
Understanding accessibility needs and issues
Working with scripts and transcripts
Optimizing video for visual impairment issues
Optimizing video for audio impairment issues
Captioning in Adobe Premiere Pro
Captioning in Digital Anarchy Transcriptive
Captioning in Final Cut Pro X
Including captions and transcripts on web and social media video

Concepts

Introduction

Welcome
Using the exercise files

What Does Accessibility Mean

Why accessible video matters
Understanding visual impairment
Understanding hearing impairment
What does 508 compliant mean

Scripts and Transcripts

Working with script files and preparing them for captioning
Using a transcriptionist for generating compatible transcripts
Using software to generate transcripts
An overview of caption formats

Optimizing Video for Visual Impairment Issues

What is descriptive audio
When should you use descriptive audio
Improving visual contrast for graphics

Optimizing Video for Audio Impairment Issues

Closed captions vs. open captions - When should you use them
Who benefits from captions
Additional benefits with captioning for social media

Adobe Premiere Pro Captioning Workflow

Attaching captions in Adobe Premiere Pro
Editing captions in Adobe Premiere Pro
Embedding captions in an export with Adobe Premiere Pro
Exporting captions as a sidecar file from Adobe Premiere Pro
Advanced options with Adobe Media Encoder

Digital Anarchy Transcriptive Captioning Workflow

Setting up speech engines with Transcriptive
Creating transcripts with Transcriptive
Conforming transcripts to an edit with Transcriptive
Advanced workflows
Exporting transcripts

Final Cut Pro X Captioning Workflow

Attaching captions in Final Cut Pro X
Editing captions in Final Cut Pro X
Exporting video for broadcast and captions in a file with Final Cut Pro X
Exporting video for the web and captions as a sidecar file from Final Cut Pro X

Understanding Captions and Transcripts for Web and Social Media

Including a transcript with a video
Uploading captions to YouTube
Editing captions on a YouTube video
Uploading captions to Facebook

Conclusion

Next steps