Writing with Impact

There's no such thing as generic "good" writing. Writing quality—and impact—comes from how well it fits its purpose. This course shows how to give all your writing more impact, regardless of its purpose. Writer and journalist Tom Geller helps you find your own reasons for writing, demonstrating how to use those reasons to drive the words you choose and the tone you take. Plus, he shares how to leverage your understanding of grammar and sentence structure to write nearly anything with maximum impact. Upon completing this course, you'll be equipped with practical tips for making your prose clear, concise, and right for its specific purpose.

Learning objectives
Paraphrase the goals of “write short, write clear, and write right.”
Recall the strategy used to make long paragraphs easier to read.
Identify the most-often portion of the page neglected by English-language readers.
Determine which words to omit from writing.
Explain why short paragraphs are easy to skim.
Name two strategies to write more effectively.
Identify examples of assonance.