Writing to Be Heard on LinkedIn
28mGeneral2019-11-07
Authors
Daniel Roth
Editor in Chief at LinkedIn
Course details
LinkedIn is the one of the world's largest long-form publishing platforms. Writing on LinkedIn allows you to develop a following, demonstrate expertise in your field, and connect with new opportunities—all at a scale never before possible. But how do you make sure your voice is heard? Daniel Roth, executive editor at LinkedIn, introduces the best practices for writing great posts and offers tips for amplifying your reach on LinkedIn.
Learning objectives
Writing what you know
Remembering your audience
Crafting great headlines that get clicks
Handling comments
Sharing content on LinkedIn and beyond
Learning objectives
Writing what you know
Remembering your audience
Crafting great headlines that get clicks
Handling comments
Sharing content on LinkedIn and beyond
Skills covered
LinkedInPersonal BrandingSocial Media MarketingJob SearchingCareer DevelopmentMarketingOne-Off
Concepts
0. Introduction
- 01 - Writing content people want to read
1. Steps for Better Writing
- 02 - What to write about on LinkedIn
- 03 - When to write content
- 04 - Who to write content for on LinkedIn
- 05 - Write a great headline
- 06 - Make your writing timely
- 07 - Always attribute
- 08 - Handling feedback
- 09 - Ghostwriting content on LinkedIn
2. Amplifying Your Work
- 10 - Share your content
- 11 - Pay attention to your analytics
- 12 - Sharing content as a social employee
Conclusion
- 13 - Keep writing and sharing content