Writing Case Studies
38mBeginner2018-07-19
Authors
Tom Geller
Writer, Editor, Videographer, Educator, Web Designer, PR Executive
Course details
If you have helped a customer achieve success, you can document it in a case study, which is how you tell the world about it. In this course, learn about typical types of case studies, which fit both online and print formats. Explore strategies for making a compelling case study. Find out how to avoid some common pitfalls.
Learning objectives
Describe the features of a case study.
Cite the various elements of a case study.
Explain how to choose the word count for your case study.
Define a stakeholder.
Learning objectives
Describe the features of a case study.
Cite the various elements of a case study.
Explain how to choose the word count for your case study.
Define a stakeholder.
Skills covered
WritingProfessional DevelopmentOne-Off
Concepts
0. Introduction
- 01 - Case studies - Tell your success story
1. Exploring Case Studies
- 02 - What is a case study
- 03 - How case studies are used
- 04 - Examples of case studies
2. Matching Format to Audience
- 05 - Narrowing your audience
- 06 - Matters of format and style
- 07 - Elements of a case study
3. Creating a Case Study
- 08 - Interviewing the subject
- 09 - Extracting and organizing quotes
- 10 - Writing the case study
4. Refining the Case Study
- 11 - Incorporating other elements
- 12 - Managing the review process
Conclusion
- 13 - Next steps