WordPress: Ecommerce
1h 8mBeginner2019-01-18
Authors
Patrick Rauland
Director of Sales and Marketing at Paid Memberships Pro
Course details
Want to build an online store? Build it with WordPress and take advantage of all the sophisticated plugins and rich development features the platform has to offer.
To start, Patrick Rauland looks at the essentials: how to get paid, calculate shipping, and calculate and charge taxes. He helps you set up a payment gateway, select a shipping method, and grasp how taxes work and how to collect them from customers. And if you weren't convinced already, Patrick reviews the benefits of WordPress ecommerce tools, as well as a selection of third-party tools that integrate beautifully with WordPress. Plus, get bonus tips on marketing your new website, attracting and retaining customers, and testing and optimizing your site.
Learning objectives
Getting paid
Calculating shipping
Collecting taxes, including value-added tax (VAT)
Using WordPress or third-party platforms for ecommerce
Defining your audience
Organizing your products
Marketing your WordPress site
Testing and optimizing your site
To start, Patrick Rauland looks at the essentials: how to get paid, calculate shipping, and calculate and charge taxes. He helps you set up a payment gateway, select a shipping method, and grasp how taxes work and how to collect them from customers. And if you weren't convinced already, Patrick reviews the benefits of WordPress ecommerce tools, as well as a selection of third-party tools that integrate beautifully with WordPress. Plus, get bonus tips on marketing your new website, attracting and retaining customers, and testing and optimizing your site.
Learning objectives
Getting paid
Calculating shipping
Collecting taxes, including value-added tax (VAT)
Using WordPress or third-party platforms for ecommerce
Defining your audience
Organizing your products
Marketing your WordPress site
Testing and optimizing your site
Skills covered
WordPressContent Management Systems (CMS)Web DevelopmentOpen SourceDeep Dive (X:Y)
Concepts
Introduction
- Build an ecommerce store
- What you need to know
Ingredients for Ecommerce
- Essential ecommerce features
- Shipping, payment, and taxes
Getting Paid
- Overview of accepting payment
- Payment gateways
- PayPal, Apple Pay, and Amazon Pay
- PCI compliance
Calculating Shipping
- Select a shipping method
- Don't underestimate free shipping
Taxes
- Understanding taxes
- Collecting EU value-added tax (VAT)
- Using tax services
Using WordPress for Ecommerce
- Using native WordPress platforms
- Using third-party platforms
Understand Your Market
- Choosing a business model
- Defining your audience
- Organizing your products
- Validate your product
Marketing Your Site
- Attract traffic
- Increase your average order value
- Understanding customer lifetime value
- Increasing CLV with repeat customers
Testing and Optimizing
- Testing your site
- Optimizing your site
Conclusion
- Next steps