Video Production: Promotional Videos

Course details

For aspiring filmmakers, promotional and corporate videos can be a great way to earn extra money and experience. But getting your next job means doing each one you've landed exactly right. Learn the logistical, business, and storytelling aspects of shooting video for hire and discover how to make your clients happy. Watch Anthony Q. Artis build a promotional video for Creative Letterpress, a small printing company that's looking to reach new customers and enhance their website with video. Along the way, he'll share practical advice for drafting a project proposal, choosing your equipment, making creative decisions as you roll, and putting it all together in post-production. From the subtleties of pleasing clients to the business basics of setting up your own production company, this course is full of crucial, commonsense advice for filmmakers of all levels.

Learning objectives

Attracting clients
Crafting a concept
Producing a statement of work, budget, and contract
Assessing your resources
Scheduling the shoot
Working with cameras
Editing the footage
Using text, music, and visual effects
Setting your rate and paying the crew

Concepts

0. Introduction

01 - Welcome

1. Solving the Client's Problems

02 - Overview of the workflow
03 - Meeting with your client
04 - Crafting the proposal
05 - Five things to clarify with your subject
06 - Creating a statement of work

2. Pre-Production

07 - Cameras
08 - Lenses
09 - Audio equipment
10 - Grip and lighting equipment
11 - Other specialty gear
12 - Scheduling, crew, and logistics
13 - Creating a shot list

3. Production

14 - Location scouting and walkthrough
15 - Preparing for interviews
16 - Conducting interviews
17 - Shooting B-roll

4. Post-Production

18 - Working with an editor
19 - Adding graphics and text
20 - Adding visual FX
21 - Incorporating music into your project
22 - Getting client approval

Conclusion

23 - Next steps

Bonus

24 - Finished promotional video