Building Custom GPTs for Work: Create AI Assistants in Plain Language with ChatGPT (No Code Required)

If you’ve ever wished you had a personal AI assistant tailored to your exact needs, this course will show you how to build one—with no coding knowledge required. Learn how to design, configure, and deploy your own GPTs to automate repetitive tasks, enhance productivity, and scale your expertise. Whether you work in content, operations, or strategy, AI instructor Lucas Soares shows you how to unlock new ways to work smarter with AI. By the end of this course, you’ll be equipped with the skills you need to create assistants that truly understand your goals and workflows.

Learning objectives
Identify the key differences between ChatGPT and custom GPTs vis-a-vis functionality and customization capabilities.
Describe the steps required to build your own custom GPT, including naming, setting behavior rules, and enabling tools.
Explain how to add and manage custom knowledge sources to enhance your GPT’s performance.
Compare at least three common use cases for custom GPTs and determine which is most appropriate for a given task.
Create a list of effective prompt starters that will guide future users of your GPT to interact productively with it.